Our Founder

From Glass skin to Grounded Truth: My Journey Into Clean Beauty

The fate of many skin types in India changes once we hit puberty. The same goes for my story. I’ve been a victim of hormonal acne since I was 14. As a young girl, I felt the weight of societal pressure to appear pleasant and attractive, but my skin told a different story.

Determined to heal, I eliminated trigger foods like chips and sugar, yet the results were disappointing. I explored every avenue—Ayurveda, homeopathy, and even conventional medicine—but nothing brought lasting relief. In fact, allopathic drugs only worsened my condition, likely due to their enzyme-inhibitory effects.

When medications failed, I turned to home remedies. While they offered temporary relief, the results vanished unless followed religiously. My acne always returned—angrier than before.

Years passed. Then came the allure of new technologies—laser treatments and microdermabrasion. These innovations, promising flawless skin, felt like a beacon of hope. I committed to two years of rigorous procedures and waited patiently. Initially, I saw improvements. But once the treatment ended, a new problem surfaced: my skin became extremely dry, rough, and sensitive.

Moisturizers and hydration brought no improvement. Slowly, the dryness spread from my face to my neck, and eventually across my body. I was diagnosed with xeroderma—a condition that left me both physically and emotionally drained.

That’s when I made a life-altering decision: to step away from chemical-laden products and pursue natural, science-backed alternatives. It was 2014, and the market was filled with “greenwashed” brands—products marketed as natural but containing harmful, even carcinogenic, ingredients.

I dived deep into research and discovered the power of prebiotics and probiotics for skin health. Their ability to strengthen the skin’s microbiome and support immunity fascinated me. I began experimenting with formulations, combining my knowledge as a biochemist with an emerging passion for holistic skincare.

To sharpen my skills, I pursued a formal education in Cosmetic Science and Organic skincare Formulation through Formula Botanica. This training introduced me to a global library of potent, clean ingredients. My background in biochemistry gave me an edge—I understood the science, and I knew how to use it wisely.

Soon, I was crafting my own skincare wardrobe. For the first time, I began to see real, lasting results. Encouraged, I expanded my formulations to address other skin concerns. The testimonials from people who benefited from my creations touched me deeply. It was in those messages of transformation that I discovered my purpose.

After an arduous clamber, I reached where I am now. 

Now I pompously assert that I am a certified cosmetic chemist who passionately crafted each product of ‘Wild Froot’. Skin immunization and Micro-biome was in limelight and addressing this has positively bought solution to many.

Again, the theory of microbiome did not come to me as natural as rising sun. 70% of the skin issues come from the Dysbiosis of the biome. The results of dysbiosis can be as normal as acne or even deadly as cancer.  Traditional medicines such as Ayurveda, Unani or Homeopathy are successful because they target the root cause, but the issue with modern resources was that it targeted the symptoms alone.

Anything associated with the skin like Acne, pus infected pimples, excess sweating, and even certain clinical conditions like eczema and psoriasis can be addressed by properly knowing about the biome dysbiosis.

In today’s era as most of us are obliged to live in polluted air, health of the skin is waned to poor barrier function leading to depletion of micro-biome of the skin and in turn leads to skin concerns such as allergies, irritated, dry and itchy skin. It’s necessary for people to make required Lifestyle changes.  Conscious consumerism is very vital and consumers should make sustainable and wise choices looking things such as zero waste, micro plastic free, palm oil free, carbon neutral, instead of opting greenwashed cosmetics which is just a marketing strategy for every company or brand these days. 

Wild Froot is an organic, chemical free brand composed with mild ingredients to cater different skin types which stays true to its name and a friend to nature. Our products are loved by populace of various skin issues.

We have not only introduced the products for treatment, but also for the after effects of the previous skin damages begotten by various other unwanted ingredients.

For example, today we have concealers and foundations in several lovely shades. People mix and match those to Appropriate their tone. But, the ingredients as Titanium dioxide, Boron nitrite and Bismuth oxide come inevitably. But certain gift of nature as Carrot seed oil, Blackseed oil tend to repair the DNA damage constantly happening by various ingredients.

Our Minimal formulations are made to cater modern skin care issues. Kindly take a look at our special ingredients list to know better about us. Most of the ingredients used by us is edible, let alone the side effects. All of the products are unisexual and suitable for all ages. 

 

 Our message to millennials;

Our brand is having high time persuading younger generation to bid adieu to the high-in-chemicals products and stick to milder ones, whose value they are sure to understand only in long term. Just like using any medicine directly from the lap of nature to address the issue, which not only suppresses the infection but reduce the symptoms and after effects from the root.  

Trust our raw, open ingredients. We solicit you to stick to the ‘Hand-made’ with clean agenda of natural and healthy. On purpose, we have this curated in small batches not to hedge with quality. Have a list of harsh chemicals used in the industry and do not compromise with your skin on adding them to cart. The label “Naturals” do not make the product the same. Adhere to the real facts.